A place where ideas meet reality to create brands which stand out

Our Story

Our entrepreneurial journey has been long and diverse. It began in 2010 in India with organising thematic birthday experiences for children under the name Hues Ideas – Birthdaywalas. After a successful run for three years, a new chapter started in Singapore under the ame of Variance, which focused on operational creative design. Worked for companies like Unilever, Philips medical, Hospira and many more.

After exploring multiple startup ideas and learning through each phase, we founded My Ten Cents in 2020 with a clear focus on building credibility and enhancing online reputation.

Since then, we have evolved into a personal branding and digital presence partner, offering end-to-end solutions that strengthen our clients’ digital footprint.

Today, we combine human insight with AI-powered execution to create digital presences that are distinctive, scalable, and consistent.

From SEO and branding to content creation, AI-driven content, and digital storytelling — we help individuals and organisations build a credible, visible, and future-ready identity online.

Our Ethos

Approachable and friendly

Agile and flexible

Experienced and Knowledgable

Focused and result oriented

Get in touch

Face of My Ten Cents

Founder and Content Strategy Head

Sheetal Dasgupta

Over 27 years of experience in brand activation and brand communication.

Advisory Board

Shantanu Dasgupta

Experienced and versatile leader in the advertising and marketing technology industry

Advisory Board

Pratyusha Singh

Seasoned marketing professional with over 2 decades expertise in leading brands and businesses .

Create a Compelling Online Presence with Our Strategists

Express with confidence and craft your unique identity

Whether it's through captivating visuals, persuasive copy, or a seamless user experience, we're here to ensure that your online presence reflects your values and resonates with your audience. We believe that a strong brand expression forms the foundation for your digital success.

Develop strong connections by forging meaningful relationships

We believe in the power of engagement, sparking conversations, and nurturing a community around your brand. Through targeted strategies and authentic interactions, we'll help you build a loyal following that's genuinely invested in your journey.

Delight your customers by elevating user experiences

Happy customers are at the heart of every successful venture. Our team is dedicated to ensuring that your audience's interaction with your brand online is nothing short of exceptional. We understand the intricacies of user experience, and we're passionate about optimizing every touchpoint.

Keep your ears to the ground and stay ahead in a dynamic landscape

In the fast-paced digital world, staying ahead of trends and insights is crucial. Our strategists stay updated on industry shifts and emerging technologies. We take pride in our ability to provide you with forward-thinking strategies that anticipate change and capitalise on opportunities.