Problem Statement : Image consulting and soft skills training was our client's second inning career. After being a home maker for a long time got into this line of business four years ago to use her inherent skills and now plenty of time which she had in hand. She was facing stiff competition from other consultants who were younger and also experts in managing their online profile and showcasing their strengths on different social channels
The Scope : The task at hand for us was to showcase her as a well travelled, experienced and trained consultant. Someone who is mature, graceful and empathetic. The focus of engagement was to create content which highlighted the knowledge and experience of our client. We managed her presence on all her social handles which helped in increasing impressions across channels by 500%. Content was tailor- made to suit each channel. The engagement also helped her with industry connections. There was an increase in leads and enquiries by 35%. Captured attention of institutes and universities. Overall she was positioned as a thought leader in image consulting
