Problem Statement : After spending 30 long years in the direct marketing industry, he was largely known within the company he worked. The industry people were not aware of his skills and experience which made approaching them a huge task.
The Scope: The engagement entailed building his LinkedIn profile and strengthening his online presence. Entire profile on LinkedIn was revamped. The description was rewritten and all the required informations were updated. We started connecting with influencers in the industry by sending invitation emails. For the content, we started with research in the direct marking industry. Detailed content calendar helped us to showcase his experience and core strengths. The engagement resulted in impression growth to increase to 800%. The networking attracted recruiters and companies in direct selling space.
